It started with a vision – a new kind of meeting place with functions of a marketplace. It was designed to become an interface between supply and demand, a real face-to-face forum for discussions between business partners, far different from other marketing platforms with extensive representations. Since 1995, ZOW has been at the heart of the Eastwestphalian furniture suppliers. In a transparent workshop atmosphere, with manageable, single exhibition areas, concentrated at a glance, ZOW is the ideal place to maintain contacts, to do business and develop new ideas.
The supply trade show for the furniture and interior design industries in Bad Salzuflen is a gathering point for the industry and a trend show as well as a platform for ideas and innovations, doing business and sourcing best practice. Each year in February ZOW is a must-attend event for executives and senior decision-makers from the furniture, design and interior work industries.
In 2011, 15,000 industry professionals (audited figure) visited ZOW as this trade show is synonymous with innovative products and reliable suppliers. Those who place their orders at ZOW include managing directors, company owners, marketing experts, product and production managers, designers, planners and architects. The majority of visitors are from Germany.
70% of ZOW’s expert audience with decision-making authority are from Germany. More than 7500 of them are based in East-Westphalia, the core region of the domestic furniture manufacturing industry, with another 4,000 representing other parts of Germany. Some 30% of the show’s audience visit the show from European countries, particularly the Benelux region, the UK, Scandinavia and Poland. The influx of international ZOW visitors is constantly growing.
ZOW in Bad Salzuflen takes place precisely where furniture is made – in East -Westphalia. This is the central hub of Germany’s furniture and kitchen industries. This region alone has an annual turnover of €6b. 40% of all furniture components and 70% of all kitchens produced in Germany originate there. One out of every three kitchens in Europe is manufactured in East Westphalia.
No other event amalgamates this many different aspects in such a condensed manner – at the same time, ZOW is a gathering point for the industry and a trend show as well as a platform for ideas and innovations, doing business and sourcing best practice. Both world leaders and local companies have made it their home. ZOW provides the communication and business platform for furniture manufacturers and suppliers each year in February.
