Magi-Cut Software has announced the appointment of Karl Twyford as its sales and marketing manager based out of their Bristol office. Building on a solid foundation of panel optimisation software development and expertise, Magi-Cut Software welcomes Karl to its team.

Karl’s responsibilities include supporting customers in choosing the best system that will help them add efficiency to their production processes when working with sheet materials.  Karl will advise them on all aspects of Magi-Cut’s cutting list software from initial trial to final set-up.  In addition to this, he will be committed to complete interaction with the industry on all marketing levels from social media to driving partner initiatives.

“Our new range of Express software products requires bold marketing initiatives based around the web and industry publications, and Karl’s extensive knowledge in this area has already expanded our presence in the industry,” adds managing director, Jim Wiltshire.
Having worked for six years in the embedded software industry across Europe, Karl has acquired a deep understanding of how different each customer’s needs can be and that the right solution can be just as diverse.

“I look forward to talking to people and learning about the work that they do.  I think that the industry continually presents many challenges and I look forward to offering something back that will make their lives just that little bit easier.  Maximising output with shorter lead times and reduced waste is just an example of how we are doing this,” says Karl about his new role.