Bosch is backing the 2015 UK Tough Mudder events throughout August and September – a partnership that fuses the toughest challenge series in the country with some of the most durable power tools in the world.
So far, two million people have participated in Tough Mudder events worldwide. The event presents participants with the ultimate challenge, leaving their comfort zone far, far behind. Mud, ice, electricity and even fire are just some of the challenges Mudders must tackle over a 10-12 mile journey that is as much about mental strength as physical stamina.
“We’re very excited to be sponsoring the Tough Mudder series,” comments Steve Hillier, marketing director at Bosch Professional Power Tools.
“Tough Mudder is the ultimate event for people to challenge themselves and we want to help them. The great thing about the series is that anyone of any size, any shape, any age can join in. It’s about people helping people and for us at Bosch, we totally identify with those values.”
More than 20 obstacles await participants at each event, including Bosch’s super-charged Electro-Shock Therapy – the final challenge for the teams. Though every obstacle challenges the teams, the Electro-Shock Therapy requires maximum grit according to the Tough Mudder guide.