An increasingly global and comprehensive panorama of international components will be on show at Pordenone this October for the highly anticipated 14th edition of SICAM.

With over 600 companies expected to present their latest products to the show’s high quality attendees, SICAM 2023 promises to be the definitive showcase of materials and design for the 2024 furniture season.

The show will feature a new layout this year, right in the heart of the Trade Fair District. Pordenone Fiere has already started work on the construction of a new two-module structure destined to integrate the central hall 5, which will consequently have a more extended layout and will, among other things, have its own bar, like all the other halls.

3000m2 of additional exhibition space will be made available, and accessed directly from the central entrance of the Exhibition Centre. This space will be complete with full services, and will be set up entirely according to the classic SICAM exhibition format. The new structure will be connected to halls 4 and 6 and to the reception area of the Central Entrance of Pordenone Fiere through new walkways.

Intensive and diversified international promotion activities

SICAM 2023’s promotional campaign through the world’s leading furnishing and design trade fairs is also in full swing. Over the course of the first few months of the year, the Exposicam team was present at “Maison & Objet” in Paris, “Kbis” in Las Vegas, “Euroshop” in Düsseldorf, as well as the Indian trade fair “Delhiwood” and “MeM Industrial” in Mexico City.

The last edition of SICAM saw a further increase in the number of foreign countries from which visitors were registered, reaching a record number of 116, and the most concrete premise for developing new international business relationships at the exhibition.

A new logo: a new image to promote continuity

Another new feature for 2023 is a new stylised logo that will distinguish the exhibition’s communication from this season onwards. Minimalist and unadulterated, with a high visual impact, the logo features a choice of colours linked both to more immediate visibility in online communications and to the quest to best represent SICAM’s own characteristics.

A wood-furniture supply chain in robust health

2023 has started well for the Italian furniture industry, perhaps better than expected, although uncertainty (linked above all to the continuation of the war between Russia and Ukraine and its effects on energy and raw material costs, and therefore on margins) still remains a very strong factor.

2022 was a positive year for the furniture industry, which closed with a double-digit growth in the value of production of the entire wood-furniture sector (+12.7% over 2021), reaching a record figure of 57 billion euros (of which approximately 29 billion was for the furniture macro-system).

Exports by the individual wood-furniture sector, which accounts for 41% of total production, were already up 14% on 2021 as of 30th September 2022. The European furniture market, which together with the United States is the most relevant trade target for Italian production in the sector, grew to reach almost EUR 120 billion in 2022: Germany, the United Kingdom and France remain the countries with the most interesting values.

Wood-furniture companies in Triveneto are confirmed as being brilliant

The recent Report on the Italian Industrial Districts drawn up by Intesa San Paolo has revealed the dynamic growth of the furniture and home system sector in the provinces of Triveneto (+11.4% in Veneto and +19.5% in Friuli-Venezia Giulia), with the Pordenone Furniture District in the spotlight (it recorded an increase of Euro 253.6 million in the period January-September 2022, equal to an increase of 27.9%).

In Veneto, among the districts of the home system, the wood-furnishing district of Treviso showed the strongest growth (+13.0%) thanks to sales in the main European outlet markets (Germany, United Kingdom and France), in Korea and in the Middle East (Qatar and Saudi Arabia).

For Friuli-Venezia Giulia, Pordenone Furniture achieved the best results in the United States (+60%), the United Kingdom (+25%) and Spain (+67%); Poland was also in the spotlight, with a jump in sales that more than doubled those of the same period in 2021 (+126%).