In line with its well-known pursuit of innovation and marketing excellence, BA Components has recently appointed a dedicated on-line and digital marketing specialist to the team.

Clara Maybin, who has gained her industry experience at Sliderobes, is the newest member of the BA marketing team. Based at the Cookstown facility but with responsibility for all digital marketing across both BA sites, Clara has quickly made her presence felt both on-line and throughout social media.

BA Sales and marketing director, David Caulfield, says: “The strategies we are working on together promise to take our on-line and social media presence to the next level making BA a true leader in what has now become such an interactive and exciting segment of our sales and marketing strategy.”

Already, the proliferation of blogs, tweets, Facebook images, videos, pins and Google+ comments herald a whole new level of interaction with dealers and customers of all types – and the great start looks well set to continue as planned promotions and campaigns develop throughout the year.

Be sure to get connected with BA on Facebook, Twitter, Pinterest, Linked In and Google+ to stay abreast of all that’s happening in the world of kitchens and bedrooms from BA Components.

BA Components’ Twitter and Google+ pages