Homag UK has always been a staunch supporter of the UK’s major woodworking show held every two years at the NEC in Birmingham – this year designated W14. Underlining its position as the global market leader, Homag will yet again have the dominant stands at the exhibition and is looking forward to a lively show.
“An exhibition like W14 is so important for the industry,” enthuses Simon Brooks, sales and marketing director for Homag UK. He continues: “The UK is home to some of the finest furniture, panel and joinery companies and the show is a wonderful opportunity for us as an industry to give these manufacturers the chance to see all the latest innovations under one roof.”
Growing with Homag – more than just a slogan
“The Homag Group’s theme this year is ‘Growing with Homag’ and it is so much more than just a clever marketing tagline. The success and size of the Group is, in some ways, its own worst enemy because smaller woodworking businesses can easily fall into the trap of thinking that Homag Group machinery is beyond their reach.
“In reality, that couldn’t be further from the truth. The German parent company has invested millions of euros developing a range of machinery, from edgebanders and saws to CNC processing centres and sanding machines, designed specifically for start-up and small woodworking businesses.
“Grouped in Germany under the ‘Practive’ banner, they provide cutting edge technology, precision and quality at affordable prices. And it means that almost any company can enjoy the undoubted benefits of partnering with the global market leader.
To help further, we can offer financial support via Homag Finance. This service enables companies to invest in machinery using finance packages specifically developed for their needs and we’ll have experts on hand at the show to discuss such deals.”
“These days it is so important for producers to be able to consistently manufacture quality products at competitive prices, whether bespoke or mass produced items. To do this you need to have precision engineered equipment that is reliable, easy to use and cost effective to run.
“There are very few, if any, companies out there that can compete with the Homag Group when it comes to investment in research and development. And being German, the standard of engineering excellence from all the Group companies is quite simply unmatched.”
Growing with Homag – enabling acorns to grow into oaks
Entry level equipment on the Homag stand will include models from edgebander specialist, Brandt which is showing a range of entry level machines including those with airTec technology for invisible joints; Weeke, whose exhibits include its immensely successful BHX 055 and 200 compact drilling and routing vertical CNC centres; Bütfering which will demonstrate the benchmark SWT 225 CC wide-belt sander; Holzma, which is showing its most popular range of beam saws, the HPP 300; and last but not least, Homag, with machines including the Ambition 2272 airTec edgebander and the Venture 316L CNC processing centre.
For the larger manufacturer, there will also be plenty to see. Homag will be featuring its BMG 512 CNC processing centre with BAZ technology for curved edging. This versatile machine is ideal for panel processing as well as window, door and stair manufacturing.
Brandt will have both the Ambition 1440 FC and the Highflex 1650 FC with airTec to demonstrate zero joint technology. Bütfering, meanwhile, will be putting its larger wide-belt sander, the SWT 325 CC, through its paces whilst Homag plans to have a host of other equipment on show including the Cefla Prima automated paint spray machine.
Throughout the exhibition Homag will be running software demonstrations for its industry leading solutions including the UK launch of version 7 of the woodWOP software and version 10 of the e-solutions wood CAD/CAM software.
Last, but by no means least, there will be a service area on the Homag stands. Here visitors will be able to learn all about the various options for planned maintenance support designed to keep equipment operating at optimum levels throughout its lifetime.
“I really do encourage the UK woodworking industry to take advantage of this fantastic opportunity to bring themselves right up to speed with the latest advances in equipment and software,” urges Simon Brooks. “I can guarantee visitors won’t be disappointed either with Homag City or the rest of the show.”
To see all the latest innovations from the Homag Group, visit stands 7C360, 7D460, 8C350 and 8D450. If customers would like to arrange a specific meeting at the show, contact Adele Dixon at Homag UK.