Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials – fabrics, leather, technical textiles and composite materials – has appointed Céline Choussy Bedouet as its chief marketing officer.

Céline, who was previously marketing director for Leactra’s Automotive and Furniture division, will now cover all of Lectra’s markets.

“Lectra reached a milestone in 2014, demonstrating the merits of its upscale strategy, implemented at the beginning of 2010. With a sharp rise in revenues and profits along with a strengthened market share, Lectra can now start a new period in its history,” underlined Daniel Harari, Lectra CEO.

“Céline, who joined us 20 months ago, has made a significant contribution in reinforcing Lectra’s leadership in automotive and raising its profile in furniture.”

“Today, Lectra has many assets: very strong investment in research and development, an unparalleled technological offer, highly-qualified teams, outstanding customer service and solid experience in change management,” says Céline,

“Lectra’s strength and its competitive advantage lie in the integration of software, equipment and services, creating considerable value for its customers.”

Céline started her career in 2000 at Dassault Systèmes where she held several senior positions, notably heading up the implementation and monitoring of a strategic partnership with Microsoft. In 2008, she joined Autodesk as marketing manager for Europe. Later on, she was in charge of global manufacturing marketing campaigns before joining Lectra in September 2013 as marketing director for Automotive and Furniture.