AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals. From its UK base in Blackburn Lancashire, AkzoNobel Wood Coatings maintains a steady and reliable supply stream to its appointed distribution network, together with dealing on a direct supply basis to some of the largest producers in the country.

AkzoNobel Wood Coatings has created a superb UK-wide network of distributors enabling customers to order and purchase products. This ensures that the market is fully served with every aspect of coatings for factory finished timber constructions. It’s a level of service that’s both personal and locally focused.

Carl Circus, UK distribution manager, AkzoNobel Wood Coatings, comments: “No matter whether the requirement relates to a hard wearing internal lacquer for a prestigious hotel refurbishment, a durable adhesive and coating system for a traditional sash window construction or simply repainting a domestic fence, at AkzoNobel WFA we can provide the right product and advice’’

Working closely with and monitoring locally appointed distributors is key to the overall delivery of quality at AkzoNobel Wood Coatings.

This mentoring and support also ensures and reinforces their commitment, threading together and bonding the connections which can often be lost when dealing with a global coatings industry giant.

In real terms, connections are built between distributor, contractors and supply chain partners to ensure the end customer receives the optimum level of support.

Another crucial element to the AkzoNobel Wood Coatings customer support system is the ability to be there from day one of project planning. Being involved very early in the planning process ensures that the correct or bespoke specification is matched to a specific project. This ‘hands on’ assistance is backed up by a vast array of coated or liquid samples.

Carl concludes: “Regular product updates and training sessions are carried out with all parts of the supply chain and it’s this joint approach to our customer service commitment which ensures full customer satisfaction and at a speed only truly local support can offer.”