The Silentnight Group, which manufacturers some of the UK’s biggest bed brands – Silentnight, Rest Assured, Sealy, Layezee, Perfecta, The Pocket Spring Bed Company and Studio by Silentnight – has become the latest company to join the trade association which already boasts Whitemeadow, Hypnos, Highgrove, Highgate, Sherborne, Shire Beds, MA Living and Furmanac among its 200 member companies.
Sales and marketing manager, Trevor Richards, said: “We are delighted that the Silentnight Group has joined the BFM at what is a very exciting time for us going forward with a number of new initiatives in the pipeline. The company was particularly impressed by our range of benefits, export opportunities, online furniture directories, the Great British Furniture campaign, trade data and industry surveys as well as our representation on issues to UK and EU Governments.”
Silentnight Group managing director, Steve Freeman, said: “We see great value in joining the British Furniture Manufacturers – to help us develop further our business both at home and overseas. With so many opportunities and challenges facing our industry, to have a collective voice to represent/lobby should facilitate a better outcome for all. Brand UK has a great future and we are proud to support all endeavours to drive greater business return.”
The British Furniture Manufacturers is a trade association that has represented the interests of the British furniture industry for more than 65 years. It has a broad based membership covering domestic, contract, office and kitchen manufacturers as well as suppliers to the industry and retailers who enjoy a number of benefits including access to expertise across a number of subjects including export, the EU timber regulations, health and safety, commodity pricing and the environment.