James’ appointment is on promotion from category head at parent company Danesmor Group, where for 11 years he managed Kessebohmer, handle and frontal component business to key accounts. His total experience in the kitchen industry extends to 21 years so he brings with him a wealth of knowledge to his new role.

Darren joins PWS having previously worked in the kitchen sector for almost 20 years, with various roles in sales and operation management for leading suppliers, including Omega and Articad. His expertise has been gained through working across independent retail, national retail and business-to business selling via manufacturers.

Comments James Archer: “I am privileged to have been given the opportunity to develop a dedicated worksurfaces’ sales team to focus on the comprehensive product portfolio and unrivalled craftsmanship offered by PWS. The company continues to invest and is always looking forward, to ensure the factory is ahead with the latest technology and the most innovative and exciting materials are available.”