Aidan has almost 30 years’ experience in marketing in both agency and in-house roles in the UK and internationally. At PWS, Aidan will oversee the marketing of the group’s trade and consumer brands across the kitchen component and worksurfaces divisions.
John Lennon, managing director of PWS says: “We have great plans for the business in the coming years and broadening our marketing reach is central to this. Aidan brings with him a wealth of experience and creativity in both B2B and B2C, which is essential for both our traditional trade customer base, whilst driving awareness of our brands to consumers.”
Aidan Jackson comments: “PWS is an incredibly-dynamic business, with an extensive range of products and services, underpinned by in-depth market knowledge and insight, as well as a great heritage in the KBB trade. I’m really looking forward to this exciting opportunity and to playing a key role in the next stage of the group’s development.”