Kitchen and bedroom manufacturing brands often talk about the quality of their manufacturing in their marketing and BA Components is no exception. However, talking and doing are two different things so they wanted to show its quality manufacturing to the world, regardless of location. But how has it done so? 

BA Components has gone all out on bringing the production process to the fore by investing in an immersive virtual tour experience that can put anyone deep inside its factory at the click of a button.

BA Components virtual tour is literally the next best thing to being on its factory floor. This high definition 360° tour offers viewers a complete interactive experience by clicking on embedded video at each stage of the kitchen and bedroom door manufacturing process.

David Caulfield, sales and marketing director, comments: “We wanted to showcase our business in a very different and unique way by creating a virtual factory tour of our modern Cookstown manufacturing facility. We planned to put our audience at the heart of the action and this technology certainly does that.”

Working with John Lynch of Ireland360 enabled BA Components to bring to market an experience unique for the KBB industry. More and more people are now viewing websites and multimedia content on their mobile phones and tablet devices, so together they’ve built a mobile compatible virtual tour solution to meet this need. The BA virtual factory tour can be viewed on all smart devices, IOS or Android based, tablets, desktops and even personalised BA Components VR headsets. 

David also says: “Our virtual factory tour is a tool that gives our customers the reassurance that BA Components is innovative and investing in transparency. This not only gives our customers confidence in purchasing BA products but also the chance of opening the doors to where the magic happens from the convenience of their office or home.”

The virtual tour experience begins with a meet and greet with David Caulfield and continues with the manufacturing process which demonstrates each stage of the production process with video explaining the development along the way. In a world full of pop-ups, video skimming and short attention spans, this is a huge win for BA Components as a valuable medium for fully immersive brand engagement.

Whether it’s a potential new dealer or contract customer from anywhere in the world who wants to see the extent of BA’s production facility or machinery in action, this virtual tour puts the power of exploration in their hands as if they were there in Cookstown, Northern Ireland.

Printed VR cardboard headsets are available from BA Components to enhance the virtual tour experience, providing you with a unique opportunity to leave a lasting memory of its brand and what lies behind it.