Simon Brooks has been appointed managing director of the UK subsidiary for the Homag Group.

Based in Castle Donington, Homag UK is responsible for the sales and after-sales support for all machinery and software from the German parent company. Homag UK is centrally located near East Midlands airport, its 

25,000 sq ft facility holds stock machinery and spare parts, and hosts several Open Houses each year.  The showroom itself is open year round offering machinery and software demonstrations to prospective buyers.

Having been with the company for 18 years, Simon has a wealth of knowledge and understanding of not only Homag and its comprehensive range of machinery, but also of the UK and European woodworking industries. Utilising a mix of vast experience in the woodworking industry, excellent product knowledge and strong customer relationships, Simon will be positioning the company to build upon the exceptional growth it has experienced over the last few years. 

He comments: “At Homag, we pride ourselves on being an honest, professional business with our customers’ interests at the forefront of our activities. Our sales team is not only extremely knowledgeable on our product range, but also has extensive manufacturing experience. 

“This enables us to really understand the needs of our customers and provide a higher level of technical advice to ensure that we specify the right products to meet their production demands.  Additionally, our highly skilled after-sales team are absolutely passionate about providing the highest possible levels of spare parts supply and after sales support.

“Thanks to a combination of our dedicated customer service and an innovative product range, Homag has achieved unparalleled success over the last few years. As the world’s largest manufacturer of woodworking machinery, Homag has many game changing plans for the future which will keep it ahead of the competition and we look forward to continuing to build on our success in 2018. 

“This year is already looking extremely positive and our customers can look forward to the launch of some exciting innovations at the forthcoming Holz-Handwerk, Homag Treff and of course at the W18 exhibition.”