Help for Heroes has been announced as the official charity partner for the furniture and joinery manufacturing show, the W Exhibition, and co-located furniture components show, Elements, for a second consecutive year. 

Following the success of the 2016 show, which saw the charity forge strong relationships with exhibitors and visitors from the woodworking sector, Help for Heroes will once again take part in the four-day event held from the 30th September – 3rd October 2018 at the NEC, Birmingham. 

“For us, taking part in shows like the W Exhibition and Elements is about raising awareness for a worthy cause,” explains Dean Williams, central England regional manager for Help for Heroes. 

“Many people still don’t know the relationship we have with the woodworking sector and how their time, skills and funding could change the lives of many ex-servicemen and women that, as a result of serving their country, have suffered life-changing injuries and illnesses. 

“Exhibitions like this offer us a great opportunity to educate visitors on our woodworking shops and recovery centres, whilst also helping us to engage with potential employers who could aid the future careers of our beneficiaries. They also give us a platform to find willing volunteers and companies that can help us to inspire and support our cause.” 

As well as promoting its #TheForceForGood campaign at the show, which asks visitors to offer their expertise and time to make a real difference to the cause, the charity will also be taking part in active fundraising throughout the exhibition (with the help of the Heroes Bear) and showcase the skills and talents of its beneficiaries on a new, interactive stand. 

Lisa Campagnola, event director for the W Exhibition and Elements adds: “2016 was the first time that Help for Heroes took part in the show, and I’m really looking forward to welcoming them back in September. We are extremely focused on supporting the growth of the furniture manufacturing industry and promoting talent in the sector. 

“By partnering with Help for Heroes, not only are we supporting a great cause, with money being raised that will go towards funding workshops and recovery centres across the UK, but we are also introducing talented people to the industry and showing them where a career in woodworking could take them. It’s a really exciting opportunity for all involved.”

Keen to find out how you can help? Find out more about the charity by visiting or for the latest exhibition news visit or follow @W_Exhibition and @Elements_Expo on Twitter and like ‘The W Exhibition’ on Facebook.