The recent W Exhibition and Elements  Show at the NEC in Birmingham was a huge success for Blum, with an innovative stand attracting record numbers of visitors. A visit to the Blum cinema – complete with popcorn – introduced training services, support software and assembly devices that Blum offer, alongside the core Blum products; hinges, drawers and lift systems.

The main area of the stand was dedicated to the assembly devices which Blum offer to save time and make life easier for manufacturers and fitters.

Demonstration of Easystick

The Easystick assembly device was undoubtedly the star of the show, demonstrating how simple it is to manufacture hinges with total precision. When used along with Blum’s Cabinet Configurator, and Minipress, it makes it superbly easy to produce drilling patterns, do line drilling, and drill holes for cabinet profiles, front fixings, hinges etc. 

Whether workshop based, or a user of CNC machines, Blum says customers will find that using Easystick will free up time and help to speed up the manufacturing process. According to the company, many visitors left eagerly anticipating the launch of Easystick and Cabinet Configurator.

  Also on display and being demonstrated were a number of other assembly devices, jigs, templates, and machines, all available from the Blum Kit Store (, which could be ordered on the stand, with free delivery.

Matthew Glanfield, technical manager at Blum UK explains: “The cinematic experience lured a high number of visitors to the stand. The main feature captivated our audiences whilst telling our story of support and launching the new Blum 2018 catalogue, arguably our most comprehensive ever. The experience also raised the awareness of our Kit Store and the free training offered by Blum UK at Milton Keynes.”