A new platform for creative furniture ideas – www.blum-inspirations.com
At Interzum 2019, Blum launched a new online platform called Blum Inspirations, which will regularly present new ideas and concepts for innovative furniture solutions. The Austrian fittings manufacturer shows its customers how creative new furniture designs can be implemented with high-quality fittings.
The focus is on storage space solutions for kitchens and other living areas. The furniture ideas will be continuously updated and Blum hopes to inspire a new generation of cabinetmakers, furniture manufacturers and end users.
Alongside the new website, Blum’s new brand promise of moving ideas puts customers’ needs at the centre of its thinking. How are needs incorporated in product development? How will Blum deliver solutions that move the market? And how will the company enable customers’ ideas?
Knowledge shared is knowledge multiplied, says Blum, and in line with this policy, the Austrian business is keen to provide ideas and share its experiences and insights with customers from the furniture industry. To this end, the company offers a wide range of suitable fittings solutions – for conventional and extraordinary furniture concepts.
In addition, the company supports manufacturers with services along the entire production process and value-added chain, ie from selling, planning, designing, ordering, manufacturing and assembly to adjustment and setting.
Ideas for living spaces of today and tomorrow
Blum carries out furniture surveys, identifies trends and shares insights with furniture manufacturers. For Blum, top quality products and services are based on ongoing dialogue with customers and partners.
Shaping a new quality of living
One of the main objectives of the family-owned company is to work together with customers and partners to improve the quality of living of furniture buyers. Blum strives to enable beautiful, functional and long-lasting products based on findings from its own requirement research.
Alongside the ideas that Blum was keen to engage its customers in, it also showed a number of concept ideas, from the ‘disappearing’ pocket doors, to a brand new drawerbox which will enable manufacturers to use a variety of different pull-out designs within one drawerbox. And its Aventos lift-system got an overhaul with the addition of Servo-Drive to the HK top hinge.
Visitors, as usual, were thrilled with the quality and innovation on the stand. Marketing manager at Blum UK, Lisa Robinson, was enthusiastic about the response of visitors: “We were inundated with existing and potential customers, all eager to engage with the moving ideas part of the stand. The tiny spaces special exhibition was of particular interest to urban planners, who are having to work in ever-decreasing spaces.”