Jason Southam has been appointed as area sales manager for leading woodworking machinery manufacturer, Michael Weinig (UK) Ltd. Covering the Midlands and Wales, Jason will be responsible for driving sales across the Holz-Her machinery portfolio and building lasting relationships with new and existing customers.

With over 25 years of experience in the woodworking industry, Jason has a profound knowledge and understanding of the sector. Previous roles, which have seen him sell a wide range of woodworking machinery and consumables, have led Jason to specialise in the panel processing market and gain a wider understanding of the processes involved.  

“I’ve always had a great admiration for Weinig and Holz-Her. They are respectable brands in their own right and offer an altogether different approach to selling machinery that mirrors the way I like to work. For us, it’s not just about the sale. Building lasting relationships with our customers is an essential part of the job and taking time to learn about a company and its requirements is key. 

It’s great to be working with a company that has the same philosophy and values customer relations so highly. This, partnered with the fact that Weinig and Holz-Her are leaders in their field, makes me extremely excited to be working for Weinig UK.”

Malcolm Cuthbertson, MD of Michael Weinig (UK) Ltd adds: “Jason’s extensive background in panel processing and woodworking machinery sales makes him a great fit for Holz-Her. With a broad understanding of the industry and a proven ability to build lasting relationships, I’m confident Jason’s skill set will make him a valuable asset to the Holz-Her team as he continues to cement sales and form valuable relationships throughout the Midlands and Wales.” 


Jason Southam, Holz-Her area sales manager for Midlands and Wales