Following a year of record-breaking order inflow and the recent expansion of its UK salesforce, leading woodworking machinery manufacturer, Weinig UK, is set to launch its very own in-house event timetable, with the first event kicking off this July.
“We believe the pandemic has led to a massive shift in how our industry will approach events in the years to come,” says Malcolm Cuthbertson, MD of Michael Weinig (UK) Ltd. “The last 14-months have been challenging for the industry and a timescale of when we will be able to freely attend large-scale exhibitions again has yet to become clear. This is why we’ve taken the decision to cancel our stand at the W Exhibition – a show we have exhibited at since it began over 30 years ago – and approach today’s changing market in an altogether different way.”
The result is the launch of Connect – Weinig UK’s very own series of hybrid events which will take place throughout the year at the company’s showroom in Abingdon, Oxon. Malcolm explains, “The beauty of Connect is that each event will be tailored to meet the needs of our customers. We will adapt our topics to reflect changing market conditions, key production trends and the launch of exclusive products from both Weinig and Holz-Her in the UK. Our event calendar will focus on what is important to our industry and as a result, we will deliver meaningful experiences to our customers that hold true value.”
Malcolm adds: “We believe investing in our facilities and providing informative in-house events are the best ways to showcase our innovations, educate the industry and build lasting relationships. By offering a series of hybrid events and continuing to offer digital, interactive machinery demonstrations to those customers who are unable to travel to the showroom due to local restrictions, geographical location or simply a lack of time, we will be able help our customers embrace change and stay ahead. We’re excited to be releasing more information about our Connect series in the coming weeks and look forward to welcoming new and existing customers to Connect with Weinig UK.”
2021’s Connect event calendar will be released later this month, with the first show taking place at Weinig UK this July.