Specialist surface materials distributor IDS has appointed Kevin O’Donnell as Regional Sales Manager, as part of the expansion of its dedicated decorative panel division.

Based at the company’s branch in Ely, Cambridgeshire, Kevin will play a key strategic role in driving sales growth of decorative panel products in the south-east region. He will be responsible for driving the panel sales strategy and developing new business opportunities in the region.

Kevin joins IDS with a wealth of sector experience having previously worked in National Sales Manager roles at Twyford Bathrooms and more recently Gerfloor. His expertise will complement the existing senior panel team headed up by Dave Huggins, Business Development Director and Michael Davis, National Panel Sales Manager.

The appointment comes at a time of expansion for IDS’s panel division. The business has recently invested in extra racking at both its Ely and Blackburn distribution centres, expanded its fleet of delivery vehicles and added new products to its portfolio which spans raw boards, MFC, MDF, CDF and more.

Dave Huggins says: “IDS has continued to invest in its specialist panel business and I’m delighted to welcome Kevin at a time of strategic growth. His track record for being professionally tenacious and renowned as a solutions provider will benefit both IDS and customers alike. Having Kevin on board will afford IDS Ely the capability to spend more time with our customers in the south-east, deep diving into all issues surrounding customers decorative panel product and service requirements, ensuring we are continuously aligned with the needs of new and existing customers.”