British Furniture Manufacturers (BFM) has renewed and strengthened its partnership with Clarion Events ahead of JFS, which takes place at the NEC Birmingham from January 21st-24th. The show will bring a new ‘Club BFM’ area, member discounts and a pavilion for first-time exhibitors.

Club BFM will form part of the VIP suite at the show, while the pavilion will offer exhibition opportunities for new BFM members or smaller BFM members looking to exhibit at JFS for the first time.

“I am delighted to announce our renewed strategic partnership with Clarion Events,” comments BFM MD, Phil Spademan. “This collaboration supports the status of JFS as a landmark event in the industry calendar, as well as ensuring the show continues to evolve with the introduction of the Club BFM area and the new exhibitors’ pavilion.”

Zoe Bonser, portfolio director for the Retail division at Clarion Events, with BFM MD, Phil Spademan

Zoe Bonser, portfolio director for the Retail division at Clarion Events adds: “This updated partnership represents Clarion’s commitment to supporting and championing the British furniture industry by creating the UK’s largest platform for BFM’s members to connect and do business.

“I am confident that this renewed partnership will not only leverage BFM members' presence in the industry but will also foster a deeper sense of connection between buyers, sellers and the wider furniture and design community, setting the stage for a successful and productive show in 2024.”