ACID, a pioneering force in protecting intellectual property (IP) creators for over 25 years, has proudly announced the appointment of Laura Newbold Breen as its new Chief Executive Officer. With a background in IP and a visionary approach to the future, Laura will open a new chapter of growth, development, and innovation for ACID.

Since its inception, ACID has been dedicated to safeguarding the original work of creators, providing robust support and advocacy to ensure their intellectual property rights are protected. The organisation's unique approach has been a trailblazer in the IP landscape, establishing it as a trusted ally for designers, IP creators, and entrepreneurs.

“I am confident that Laura will bring a wealth of experience and a dynamic vision to ACID," says Dids Macdonald OBE., ACID’s Co-founder. "With her impressive experience in intellectual property, including leadership roles in the famous “Trunki” brand, she is well-equipped to build on ACID’s legacy. Laura’s commitment to advancing IP protection aligns perfectly with ACID’s mission and values. Warmest wishes Laura and many congratulations.

I am delighted to remain as Chairman of the Board of Directors and Director of Public Affairs/Campaigning and on behalf of the Board, we are excited that Laura will lead ACID into a bright future”.

Laura Newbold Breen said, “To be handed the CEO reins by Dids is a huge accolade. My SME and manufacturing experience means I know all too well the challenges faced by so many UK businesses, of which IP forms a huge part. It’s through this experience and navigating so many challenges that I intend to inspire and nurture ACID members throughout their IP journey, ensuring they are supported at every turn.

"I’m a strong believer that an organisations success relies on both a great team, and great leadership. I am privileged to have both a great team at ACID that I can both lead and learn from, great mentorship in Dids, Nick and Ann. I know we can all learn from each other and drive ACID and its members towards a bright and prosperous future."