Hydeline Furniture, a leading manufacturer of premium lifestyle furniture, is embarking on a dynamic phase of commercial expansion following a £1.5 million funding facility secured from Praetura Commercial Finance.
The funding will support Hydeline’s strategic growth plans, accelerate product innovation, and strengthen its presence in both UK and international markets.
Headquartered in Milton Keynes, Hydeline is recognised for its quality craftsmanship and contemporary upholstery designs. The company is now scaling its operations to meet rising demand and broaden its product range for a growing network of retail and trade partners.
This confidential invoice discounting facility marks a significant milestone, enabling the company to roll out new products faster, respond more flexibly to customer needs, and invest in forward-thinking initiatives.
“This funding has allowed us to supercharge our commercial strategy,” says commercial director Michael Sheedy. “We’re not just increasing capacity – we’re expanding into new product categories, entering new markets, and driving the kind of innovation that deepens partnerships with our retail and trade customers. Praetura understood our vision from day one, and their support has been instrumental in unlocking these new opportunities.”
Since securing the funding, Hydeline has introduced new ranges of fixed and motion sofas, expanded into cabinetry and lighting, and enhanced its sustainability efforts — all as part of a broader strategy to future-proof the business and elevate its market position.
The funding was introduced by Ian Taylor of Commercial Sense, who quickly identified the alignment between Hydeline’s growth trajectory and Praetura’s flexible funding approach.
“This was a perfect example of a client with clear commercial momentum needing a funder that could match their pace and vision,” he says. “Praetura’s responsiveness and understanding of Hydeline’s sector made them a natural fit.”
Jeff Greenfield, Sales Director at Praetura Commercial Finance, added: “It’s always rewarding to support a forward-thinking manufacturer during a pivotal moment in their journey. Hydeline’s progress over the past six months is a testament to what can be achieved when ambition is backed by the right funding partner."
