With a mission to bring consumers comfort with integrity, Hypnos is focused on operating sustainably and ethically. Since 2011, it has been certified Carbon Neutral by PlanetMark and in 2022 it became the first bedmaker to commit to certified wool from the globally recognised Responsible Wool Standard (RWS), whilst paying a fair price for wool directly to British farmers.
Hypnos has also introduced the Eden Project Collection of mattresses, which are made with plant-based fibres such as pineapple, banana and orange, and this year, launched a new mattress for hospitality clients. These collections have been developed as part of a working partnership with the educational charity and social enterprise.
In May of this year, Hypnos’ latest PlanetMark Business Certification report was published, for the period 1st January 2024 to 31st December 2024. Across reported Scope 1 and Scope 2 emissions (market-based), Hypnos, through strategic improvements, has recorded a 14.7% reduction (over 100 tonnes) compared to the same period in the previous year, measuring a total 604.8tCO2e. Initiatives that have driven this reduction include reduced energy use and efficiencies and the transition to biodiesel and electric across its delivery fleet, a program which is still ongoing and targeting continued reductions in 2025.
Alongside its drive to reduce the environmental footprint of its operation, Hypnos is also acutely aware of its responsibility to positively impact society by supporting ethical sourcing practices, and demonstrating environmental stewardship through internationally recognised certifications such as Global Organic Textiles Standard (GOTs), Forestry Stewardship Council (FSC), Global Recycled Standard (GRS), Red Tractor and SEDEX. The bedmaker is also supporting British farmers with the use of Woolkeepers®Responsible Wool Standard (RWS) wool in its products. The Responsible Wool Standard upholds responsible practises in the wool supply chain.
Through the Woolkeepers® initiative, Hypnos supports British farmers like Dougie and Mary Steel. Dougie, a master shearer and Mary, with a background in textiles, farm land in Campsie Fells in Scotland and play an active role in the resurgence of the UK’s wool industry.
A new campaign has been shared on social channels around the journey of this wool telling the story of craft and expertise from experts - how the wool is grown, how it is quality graded, and then crafted into a Hypnos mattress.
“As a proudly British brand, we have enjoyed getting to know Mary and Dougie, just one of the farms that supply the wool for our collections. The passion and commitment to healthy land management and animal welfare was amazing to see, but also the curiosity and pride around how Hypnos use the farms wool within our mattresses.”
David Baldry, managing director, Hypnos, concludes: “As a responsible, family-owned manufacturer that takes its commitment to the wellbeing of people and the planet seriously, it is a core value of our business to operate sustainably and with good ethical practices.”
