15 November 2024, 00:42
Media66
By Furniture & Joinery Production Dec 11, 2014

Merenda marks 30 years and unveils new identity

Merenda manufacturers and suppliers all types of edgebanding and specialist flexible veneer products to the furniture industry worldwide. With manufacturing headquarters in the north-west of Ireland, Merenda is ideally positioned to service its full suite of products to all Irish and UK furniture manufacturers.

Merenda’s UK sales manager, Frank O’Hara, says: “As the only veneer edge banding and flexible wrapping veneer manufacturer in Ireland and the UK, Merenda can offer bespoke and standard solutions to all manufacturers from specialist joinery companies to boat builders.

Merenda exhibited at W14 once again in October and it proved again to be a very successful show for the company with in excess of 200 visitors to their stand over the four days. A large representation of Merenda’s Irish and UK customers visited as well as many positive prospective leads from across the UK.

On the first day of the show, Merenda launched its new logo and revamped corporate image whilst also celebrating its 30th year in business in 2014.

The Merenda chairman and founder, Oliver Haslette, unveiled the new logo while thanking Merenda suppliers and customers of for their loyalty to the business over the last 30 years.

Oliver commented on the many changes he has seen in the furniture industry in his 30 years and assured all attendees at Merenda’s launch that the youthful Merenda team, led by his son Ronan, would continue the core Merenda values and traditions but also embrace the new dynamics of the industry with new product innovations and excellence in customer service.

The new brand illustrates Merenda’s traditional roots as a family business but also captures its worldwide export focus in an increasingly fast-changing furniture industry.

Merenda’s managing director, Ronan Haslette, says that the new brand is intended to complement the strategic long term direction of the company in creating innovative furniture component products while focusing on operational excellence and customer service.

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