The anticipation and excitement at the Intelligent Fixings stand on day one of the recent W Exhibition and Elements Show was palpable – and the buzz around this young company’s innovative Peanut connecting system continued for the whole show.
The impressive branding of the Intelligent Fixings stand was a prominent feature in the Elements area of the show. The streamlined and incredibly strong cabinets on its stand were all made using the Peanut system connectors.
The popularity of the two raw base cabinets, also on the stand, was amazing. Visitors loved the fact that they could view and touch the Peanut in-situ, to see how strong and solid the construction was. As MD of Intelligent Fixings, Luke Thomson, states: “Visitors were wowed by how solid and rigid the joints were. Hundreds of visitors registered their interest in both Peanuts 1 and 2, with many placing orders for starter packs.”
Peanut 1, the self-clamping, single-component connector, and Peanut 2, the self-clamping invisible connector, had both been receiving positive attention since their soft-launch in July last year, but the company said they were ‘blown-away’ by the phenomenal interest shown for the products at the main launch at the show.
“The demand for the Peanuts, post show, has been continuous and has lead the company to significantly increase their estimate of how many will be sold in the first year,” explains Luke.
“The interest and enthusiasm to use the Peanut system from small joinery companies, mass flat-pack producers to high-end furniture manufacturers was impressive. Many of the companies currently using cam and dowels are very keen to start using the revolutionary Peanut system.”
The company has already reserved its space in the new Elements hall for 2020, meanwhile, Intelligent Fixings can be seen at both Interzum and Ligna exhibitions in May.