The innovative new BE.SAFE surface technology can be specified across the entire Swiss Krono One World range, on any of the 128 decors and any material combination in melamine faced chipboard, MF MDF and compact density fibreboard (CDF), which are widely used in furniture manufacturing in the kitchen, bedroom and bathroom sector, as well as in commercial, leisure and hospitality applications. 

The BE.SAFE One World products will be exclusively available for nationwide delivery through IDS, with which Swiss Krono has a long-established exclusive distribution partnership. The minimum order quantity is for 100 boards per decor, with a lead time of six-to-eight weeks.

The BE.SAFE anti-viral technology has been exclusively developed in collaboration with a company considered a pioneer in the anti-microbial field. It has been tested to ISO 22196:2011-08 ‘Plastics – Measurement of anti-bacterial activity on plastic surfaces’ and certified by the world-renowned independent Hohenstein Laboratories in Germany. 

BE.SAFE is an additive used in the manufacture of Swiss Krono surfaces which attacks the membranes of viruses, bacteria and fungi, thereby eliminating any pathogens. It maintains its effectiveness and 24/7 built-in protection throughout the entire lifecycle of the decorative surface product. 

Says Elias Huber, product manager at Swiss Krono: “BE.SAFE is a groundbreaking new technology that responds to the heightened interest in hygiene since the Covid-19 pandemic began and will help deliver safer and healthier environments by providing decorative surfaces that will actively prevent the spread of viruses, bacteria and fungi.

“The product combines safety with creative scope for our homes in kitchen, bedroom and bathroom furniture, as well as commercial spaces such as schools, hotels, restaurants, bars, care homes, dentists, laboratories and healthcare facilities.

“Surface contact is a driver of the Covid-19 virus through the transmission of microbes, and BE.SAFE is proven to kill microbes within seconds of contact. On uncoated surfaces, viruses and bacteria can remain viable for hours and even days. This happens in everyday situations, from our kitchens at home, to reception desks in shops and hotels, at tables or counters in bars and restaurants, as well as in daycare centres, schools or retirement homes.” 

Elias concludes: “BE.SAFE is not a marketing gimmick – it provides real value on an emotional and practical level to manufacturers, designers, specifiers and consumers. It answers everyone’s need for carefree safety in their day to day life – it reduces the pressure and time for constant sanitising, while still preserving the joy that comes from creatively designed interiors.”

The BE.SAFE promotional video can be viewed at

BE.SAFE and the Swiss Krono One World Collection are exclusively available in the UK from IDS, which has 18 branches nationwide.

0845 023 0376