Leading KBB company, Hill’s Panel Products (HPP), is adding a new collection of super-matt PVC finishes to its board range as the trend for matt finishes goes from strength to strength.

Nine new colours of SERICA super-matt PVC surfaces are being added to the HPP board offer that already features in-house cut and edged melamine-faced chipboard (MFC) as well as products from Egger and Kronospan.

SERICA is an ideal solution for all types of furnishings in kitchens, bedrooms and other locations such as offices and retail environments. The foil is laminated to both sides of the board, which is not currently available on many other super-matt boards on the market. 

The new colours made their HPP debut at its HPX trade show at the Village Hotel, Manchester, at the end of September, and will complement the super-matt doors recently introduced into HPP’s Avanti Opus off-the-shelf doors collection, as well as some in the made-to-measure Aspire collection.

“Introducing the SERICA panels opens the door to more opportunities to satisfy the market’s demand for matt finishes,” comments Chris Essex, HPP’s nationwide sales manager. “Existing customers are already asking for it to go with the SERICA colours in our door range, and it’s an opportunity to attract new customers by plugging a hole in our board range.”

SERICA’s on-trend, contemporary colour palette incorporates solid colour right through to the core, so there are no unsightly joint lines. It has an anti-fingerprint silky touch finish and is highly scratch-resistant. 

And in the case of micro-scratches, SERICA can be easily repaired by using an iron or hairdryer to renovate the surface.

“In today’s market, SERICA is a high-quality finish, and it is an end panel that will work with many of our other doors,” says Chris. “But there is a double benefit, because we can sell it to people who make doors, who will cut and edge it themselves, and we will have it as part of our door offering, which we can sell per door as part of a larger set.”

The nine super-matts being introduced are Cashmere, Frost White, Graphite, Indigo Blue, Kombu Green, Kobe, Light Grey, Monument Grey and Sage Green.

Oldham-based HPP, which also has a trade counter in Sheffield, manufactures and supplies board, doors, fittings and accessories to the fitted kitchen and bedroom industry.