Inspired by novelist Jules Verne, visitors to Blum’s stand at the interzum 2025 trade fair in Cologne, Germany, were taken on a trip around the world in just 80 minutes.
Among the belongings packed by the Austrian manufacturer of fittings for this extraordinary journey were new products for all living spaces, useful services and international trends.
Expanding on its interzum 2023 “FOR EVERYONE” concept, which showcased different living environments for a range of living situations, this year the company added “EVERYWHERE” to its thinking — giving visitors the chance to discover ideas and furniture, inspired by real-life applications from all around the world.
“As a global company, we are always thinking about different living habits and requirements. In some cases, this requires us to find tailored solutions or even to rethink our existing products for new applications. This means it is important to think outside the box and really listen to our customers,” explained Philipp Blum, Managing Director of the Blum Group, before elaborating further: “With this in mind, we drew inspiration for our trade fair stand from our customers around the world. Our aim was to inspire visitors to our stand in the same way and trigger some interesting discussions.”
The world tour at Blum’s stand took just 80 minutes and the stand was split into three different sections. Kitchens and bathrooms were divided into three focal areas: “Inspirational Design” for inspiring furniture, “Creative Design” for creative and practical applications and “Effective Design” for extra-efficient living solutions. It gave interested attendees the opportunity to explore different living situations, such as a large kitchen in America, a compact bathroom in a city in Asia, and practical wardrobes designed for European fashionistas.
In addition to Blum’s ‘For everyone, everywhere’ focus at interzum 2025, the family-run business once again demonstrated its commitment to a sustainable future. The key theme for the trade fair was “Rethinking Resources” and, in line with this, the manufacturer of fittings chose to shine a spotlight on the circular economy.
This display involved interactivity which allowed visitors to become part of the experience and find out more about the five closed material cycles at Blum.
By sorting its steel scrap by type, Blum makes a significant contribution to reducing its carbon footprint, and with fun interactive elements for visitors to get involved in – including a mini-golf course – the fittings specialist illustrated the recycling path for its main raw material, steel.
