British furniture designer and manufacturer, Morgan, has partnered with award-winning design studio SmithMatthias for its first collaborative collection, Bruton - an adaptable, modular furniture system made entirely without foam and using 100% natural materials. The collection launched during Clerkenwell Design Week this year.
Bruton redefines modular furniture by achieving a balance of functionality and softness. Unlike purely efficient modular designs that result in anonymous systems of straight lines and butting surfaces, Bruton offers versatility and a sculptural elegance. The collection name ‘Bruton’ pays homage to Somerset’s creative heart, with the elegant organic shaping of the legs evoking the softness and curved form of wildflower petals.
“We wanted to create a collection that challenges the conventions of modular seating. Our focus was to develop a system that is both structured and inviting, without relying on standard contract specification foams. The commitment to natural materials presented a huge challenge, but it also informed the design in exciting ways,” comments Erin Johnson, Design Director at Morgan.
In a first for Morgan, Bruton is entirely free from petroleum-based foam, setting a new standard for sustainable seating. Instead, the collection incorporates an innovative combination of layered natural materials, including wool, coconut fibres, latex, duck feather and pocket springs to provide enduring comfort while reducing environmental impact. Produced with Morgan’s sustainable manufacturing practices at its Hampshire factory, which is powered by 86% renewable energy, including 50% by solar panels, the collection aligns with the brand’s commitment to responsible craftsmanship.
