Panelco recently unveiled a market-wide brand refresh underlining a ‘new identity’ while affirming the ‘same commitment’, reinforcing its long-standing dedication to innovation and excellence. A new look, the same drive, all with the expected service customers have long experienced.
The Panelco brand aesthetic has evolved over the years, right back to the incorporation in 1997, but the core values remain unchanged – reliability and adaptability, amidst progress and growth.
Visual transformation
The new logo introduces a bold, black-and-white colour palette designed for a modern, sleek look and versatility. This monochrome styling projects confidence, clarity, and simplicity.
This choice enables the logo to adapt seamlessly across various textures, surfaces, and digital platforms — aligning with Panelco’s product ethos, focused on high-quality decorative panels, surfaces and laminates.
Modern aesthetic
The refreshed visual identity reflects a “clean, bold and sharper layout,” as revealed recently by Julie Dean, Head of Marketing.
The new brand translates into:
• Sharper typography and forms: Crisp, uncluttered lines that support clarity and readability.
Iconic visual assets: A logo that stands out effectively — whether on its enhanced website, marketing materials, or physical branding at showrooms.
Enhanced contrast: The black-and-white scheme ensures high visibility in both digital and print contexts.
User-centric implementation
Alongside the logo, Panelco has re-launched its website, featuring easier navigation, expanded product categorisation, upgraded filtering systems, and richer brand storytelling content.
These improvements provide a more intuitive and immersive user experience, reflecting the brand’s dedication to customer-focused design.
Unified identity
The evolution of Panelco is constant, yet the company maintains consistency across digital and physical touchpoints. From its online platform to future showrooms, Panelco’s clear styling and brand is simple, direct, bold and powerful.
The logo heralds a broader shift towards:
a minimalist and bold visual strategy.
cohesive brand alignment across platforms.
a foundation for upcoming product updates and showroom enhancements.
The rebrand signifies Panelco’s evolution into a more modern, digitally fluent brand, while honouring its legacy. The “new look, same commitment” motto encapsulates this ambition: a sleek, distinctive presence built on a platform of trust, reliability, and innovation.
As the brand rolls out new textures, products, and high-end showrooms, this evolving visual identity sets a strong, cohesive tone for everything ahead.
