Polyvine has had a busy year. A huge rebrand across its entire range saw a complete refresh for its look. This followed 18 months of intensive development, market research and collaboration, resulting in a confident step forward that reflects the company's heritage, ambition and commitment to the trade.
The process involved extensive conversations with stockists, professional decorators, customers, and Polyvine’s own sales team. Every piece of feedback was carefully considered, both from internal stakeholders and the wider trade sector. The message was clear: be bigger, bolder, and more focused on the trade. And that’s exactly what the company has done.
The update has also led to the creation of three distinct logos:
- Polyvine Trade Varnish Experts: for trade varnishes, woodcare and finishes
- Polyvine Decorative Effects: in a bold British racing car green, catering to decorative finishes
- Polyvine Corporate: for wider brand communications
As part of the launch, Polyvine has also rolled out:
- A brand-new trade day setup
- Upgraded, larger exhibition stands
- An updated website reflecting the Polyvine brands of trade and decorative effects
- A full marketing campaign showcasing the results of 18 months of design, development, and refinement
Alongside this launch, Polyvine also unveiled a new product in MOULDGUARD FUNGICIDAL CLEANER. This is a ready-to-use, high-performance solution specially formulated to eliminate mould, mildew, algae, and bacteria on timber surfaces, specifically on wood. It penetrates the timber to continue to protect from mould and mildew over time, and unlike traditional cleaners, Mouldguard is free from hazardous solvents and alkalis, making it safe to use on both hard and soft woods, without the risk of damaging the surface or causing efflorescence.
With a new look, solid brands, high performing products and continuous product development, the future of Polyvine is exciting. For more information, visit www.polyvine.com
