Leading fabricator of laminated products, Duncan Reeds Ltd, recently acquired a new factory and selected Homag as its preferred supplier of the plant’s machinery. The new facility is an extension to the company’s existing production facilities and is centrally located in Kidderminster, Worcestershire. It has been equipped with five Homag machines which total nearly half a million pounds of investment.  

The family business was established in 1989 and has since grown into a dynamic operation. It produces a vast array of custom-made products for a diverse variety of businesses in the UK and overseas. Along with the new 12,000 sq ft production facility, It has two other facilities located in West Sussex and Manchester with joint production and storage space of just over 70,000 sq ft. 

Commenting on the new West Midlands production facility, director Dean Harkess-Cowlyn said “Once you have reached the summit of your industry you need to continually develop and improve on the quality and service that got you there. To maintain our leading industrial position we have taken the bold step of opening a third manufacturing facility. The addition of this operation will enable us to expand our client base, serve our customers more efficiently, and offer the most competitive prices and shortest lead times in our industry.”

The company is especially delighted to have taken on Rob Shilvock as the new business and operations manager for the new factory. With a wealth of over 28 years’ experience in the decorative panel industry, Rob has been tasked with further cementing the company’s status as the UK’s number one laminate fabricator.  His specialist industry expertise will be key in helping the company evolve further.

The Edgeteq S-500 is one of five machines Homag installed at Duncan Reeds' newly-extended factory

Ongoing investment in Homag Machinery

Duncan Reed first invested in Homag machinery in 2002, when the company bought a top-end Brandt edge bander. Since then it has added over 20 more Homag machines including saws, CNC processing centres, throughfeed post formers and PU edge banders. The five machines that were installed at the new Kidderminster site consist of Homag’s Centateq P-110, Edgeteq S-500, Sawteq B-300 and the Joos press and glue spreader. 

Homag – a long-standing trusted partner 

Duncan Reeds’ company directors visited Homag’s headquarters in Germany to see the new machines in operation before purchasing them.  During their visit, the Homag sales team helped the directors to select the most appropriate machinery for their specific requirements and budget. 

Remarking on the Homag machinery investment Dean concluded: “We consider Homag a trusted partner having invested in over 20 of its machines over the past 30 years.  So the decision to use them again was an obvious choice. 

“We selected Homag as our preferred machinery supplier for the new factory as quality and service are essential to our success. These are the two most important attributes we look for in our machinery suppliers, and our long-standing experience with Homag has clearly demonstrated its ability to deliver these qualities.  During our visit to Homag’s head office, we decided to invest in some of their most advanced technology to facilitate our ambitious expansion plans.”

For a demonstration or more information on Homag’s machinery or software, contact Adele Hunt at Homag UK on 01332 856424.