Homag rebranded the product range in 2018 and presented a new modern look
Founded in 1960 as Hornberger Maschinenbau oHG by Eugen Hornberger and Gerhard Schuler, Homag has always been a pioneer in developing innovative woodworking technology. Over the years, it has established an impressive history of world firsts, including the edgebander in 1962, the first panel dividing saw (1970) and the first CNC machine (1974) – all clear proof that Homag has always been at the forefront of the industry.
Eugen Hornberger (left) and Gerhard Schuler (right) founded Hornberger Maschinenbau oHG in 1960
Launched as a two-man start-up business based in the Black Forest, Homag began to grow significantly when the main brands were integrated into the business – these included Brandt (1976), Weeke (1986) and Holzma (1987). The incorporation of these brands saw the rapid development of each of Homag’s core competencies. Engineering innovation and excellence became the driving forces behind establishing Homag as the multi-million-pound company it is today.
Now, 60 years later, the Homag Group is one of the world’s leading providers of integrated solutions for woodworking production. As a global player, Homag operates several international production plants, as well as sales and service teams. With around 6600 employees, the company is proud of its presence in more than 100 countries and its worldwide market share of over 30%.
Innovative solutions for woodworking manufacturers
Throughout years of innovation, Homag has always offered manufacturers and joiners complete production solutions. These enable companies to automate processes from start to finish. Whether it is an entry-level-sized business or an industrial manufacturer, Homag is the one-stop shop for all.
Homag’s range of machine, software and service solutions gives manufacturers the ability to remain at the forefront of their markets and keep ahead of the competition.
Building strong customer relationships
Homag prides itself on the relationships it builds with customers, and continuously strives to provide the very best long-term customer service and support. This has led to it forming solid partnerships, with repeat business over many years.
Martin Rees, executive chairman, Venesta Washrooms Systems, says: “We have had a continuous relationship with Homag UK for 25 years and have purchased over 40 different machinery and software products from them during this time.
“Initially, we looked at other machinery manufacturers, but we found Homag to be far superior. We’ve always maintained a close relationship with them, and on the odd occasion we have a breakdown or need spare parts, they deal with it instantly. We’ve always felt that Homag’s responsiveness, quality and attitude have stood them head-and-shoulders above anyone else in the market.”
The Holzma Model 110 Standard EL – built from 1970-1989
Paul Glynn, Topform, comments: “Our first machine from Homag was in 1976. The quality was brilliant then, and has remained so throughout the years. We have made so much money from these machines because they are so reliable. In the long run, they are by far the cheapest machines on the market.”
Simon Wadsworth, of David Smith St Ives, says: “We at David Smith St Ives Ltd appreciate the honesty, advice and attention to detail provided by Homag when specifying equipment.
“Since taking the plunge with our first machine, we have been impressed with the professionalism of the backup and ongoing service received. We have since invested in two further pieces of equipment, and see this as a successful partnership for the future. Congratulations to Homag on their first 60 years – long may they continue.”
Gary Cleghorn, Alexander Cleghorn, comments: “As a supplier of furniture component panels to many different sectors, our equipment and software needs tend to be highly complex. For this, we have always turned to Homag, whom we trust to offer a high-quality and imaginative solution for our current and future needs.
“The solutions that we require are not always easy, and sometimes don’t even exist – that is, until we engage with the team at Homag. Over the years, the Homag team has helped deliver several interesting, challenging and unique projects. Congratulations to the whole Homag team on your 60th anniversary.”
The B-72-ll – an edgebander from the 70s
Sam Buckley, Willerby, says: “Our relationship with Homag over the years has developed from strength to strength. The professionalism, service and skill level is world-class, and ensures that our reliability centred focus is maintained. Homag’s technological developments guarantee an efficiency improvement with every investment. Homag is certainly a brand we can trust to deliver our production objectives.”
Jim Bebbington, of Roundel Manufacturing (RML), says: “All at Roundel Manufacturing Ltd would like to congratulate all at Homag in the incredible achievement of 60 years of trading, and we are proud to say we have been part of that journey for 35 of those great years. A truly magnificent business, your founders Gerhard Schuler and Eugen Hornberger would be so proud of the milestone you are about to celebrate, and the journey that continues to further develop what they created.
“It is clear to us that teamwork and an encouraging workplace environment have contributed to the success of your business over many years and will continue to do so. In short, at RML we trust Homag to do what they say they will, when they say they will – it’s that simple.”
Lee Clarke, BA Clic Components, comments: “Homag UK has the best spare parts team in the industry. The response and attention to detail are outstanding.”
Graham Hatton, Magnet, notes: “I have worked with Homag UK now for many years. I have always found the company to be reliable and efficient, with friendly service – especially regarding spares – and look forward to many more years’ service with Homag.”
Ciaran O’Hagan, Specialist Joinery Group, comments: “Specialist Joinery Group would like to congratulate Homag for the milestone achievement of 60 years in business. At Specialist Joinery, we have purchased all of our large CNC machinery from Homag over the years and have enjoyed excellent service and products. We look forward to working with you for many more years.”
The BP 15 – a CNC processing centre from the mid-90s
Garry and Anthony Atkins, joint MDs at Duncan Reeds, say: “Duncan Reeds Ltd has been a loyal customer of Homag UK since our founding in 1989. Homag’s trusted support, good communication and, most importantly, high-quality machinery, has been invaluable in aiding our growth and success.
“It is because of this relationship that whenever we want a new machine, we inevitably go with Homag. So, from all of us here at Duncan Reeds Ltd, congratulations on your 60th anniversary!”
Ben Fisher, HMP Dartmoor, comments: “Having successfully taken delivery of our new Mouldteq M-300 (the first one in the UK, by all accounts), I wanted to express my thanks to you and the Homag team for doing such a sterling job.
“I’m a big believer in offering thanks and appreciation for a job well done, so I’ll look forward to further dealings with the Homag team as we proceed with getting the new machine installed/commissioned.”
Adrian Stoneham, Stoneham PLC, says: “Stoneham PLC, a 155-year-old kitchen furniture company, based in Kent, has specified Homag machinery for well over 50 years in its factories.
“As a preferred and outstanding supplier – Stoneham has equipped its production facilities with Homag edgebanders, three- and five-axis CNC equipment, beam saws, sanders and more, with great success.
“Well trained and attentive sales and service technicians have been constantly dependable, as well as excellent spares support. Congratulations on 60 years.”
Production benefits available to all workshops
Homag’s wide range of machinery and intelligent manufacturing solutions bring significant production benefits to all manufacturers, irrelevant of size. The Homag product and service offering has been designed to increase production efficiencies, reduce downtime and extend machinery lifetime. This is essential for all companies – whether they are mass producers or batch-size-one manufacturers.
Homag can assist manufacturers with all aspects of their business, to future-proof production processes. To find out more about Homag’s product range and digital solutions, contact Adele Hunt at Homag UK on 01332 856424.