As a long-standing and trusted organisation, FIRA plays a crucial role in helping companies to navigate the challenges and opportunities posed by the shift to a circular economy and the ever-changing regulatory landscape. Here, we speak with John Hubbard, part of the technical consultancy team at FIRA International, and technical lead for the Furniture Industry Sustainability Programme (FISP), which FIRA administers on behalf of FISP members, to find out more ...
Could you tell us about your professional background and role within FIRA?
I’m part of the technical consultancy team at FIRA International, the service provider to the Furniture Industry Research Association (FIRA). My role focuses on sustainability and chemical legislation, and I serve as the technical lead for the Furniture Industry Sustainability Programme (FISP), which FIRA administers on behalf of FISP members.
I’ve been with FIRA for five years. Prior to that, I spent 25 years as a Technical Manager at a consumer products research and technology organisation. I’m a Chartered Chemist and a former President of the Society of Leather Technologists & Chemists (SLTC).
Can you tell us about the breadth of FIRA’s activities in the sustainability arena?
FIRA understands the complexity and demands placed on our members — especially SMEs — as the industry transitions toward a circular, low-carbon economy. Many smaller organisations lack dedicated sustainability personnel, so having access to expert guidance through their industry body is essential.
The Research Association recently published a guide on best practices for communicating product sustainability information. Additionally, we offer carbon footprint recording templates for scopes 1 and 2, and guidance on UK Timber Regulations (UKTR). Members also benefit from discounted training modules on chemicals and sustainability, delivered by FIRA International.
How does FIRA support businesses in responding to external pressures such as net zero targets, circular economy requirements, and supply chain transparency?
Our goal is to ensure consistent and meaningful sustainability communication across the supply chain. We support this through education — participating in industry events like those organised by the Furniture Makers Company Sustainability Group — and by publishing guidance and templates that help businesses align with sustainability goals.
How does FIRA ensure its guidance and services stay ahead of emerging challenges?
As the industry’s research body, FIRA is actively involved in national and international standards committees that shape testing methods and specifications aligned with legislative goals. This involvement gives us early insight into upcoming regulations, allowing us to guide members proactively.
Our presence at trade shows, open days, and industry events also facilitates two-way communication, helping us stay attuned to the evolving needs of the supply chain.
From a research perspective, what trends or innovations are you seeing in sustainable furniture design and manufacturing?
A major development is the forthcoming EU Ecodesign for Sustainable Products Regulation (ESPR), which introduces Digital Product Passports (DPPs). These will significantly affect how product information is tracked throughout its lifecycle. Although ESPR is EU legislation, its impact will be global, especially for companies operating internationally.
Could you discuss how and when FISP was founded, and how it has evolved since its inception?
The Furniture Industry Sustainability Programme (FISP) will celebrate its 20th anniversary in 2026. Since its launch, the criteria have been regularly updated to reflect industry progress and maintain relevance. The programme is designed to be both challenging and credible, helping drive sustainability forward while remaining accessible to businesses of all sizes — from large manufacturers to small studios with strong sustainability credentials but limited resources.
FIRA plays a vital role in FISP. How does it administer and deliver the scheme?
FISP is an independent scheme supported by four key trade bodies: the British Furniture Association (BFA), Contract Interiors UK (CIUK), the Furniture Industry Research Association (FIRA), and the National Bed Federation (NBF). This collaborative foundation ensures the scheme is developed by the industry, for the industry.FISP is designed to complement existing certifications like ISO 14001, but with a focus on furniture-specific challenges. Its flexibility allows it to adapt to changing sustainability landscapes while maintaining industry relevance.
What do you see as the most significant sustainability challenges facing the furniture and joinery industry, and how is FIRA/FISP equipping businesses to tackle them?
Beyond ESPR and DPPs, the EU Deforestation Regulation (EUDR) is a pressing concern. It will require detailed traceability of timber and other materials linked to deforestation, such as leather and rubber. While the timber sector is relatively well-prepared thanks to existing chain-of-custody schemes, the broader implications will require careful navigation.
FIRA and FISP are actively helping businesses prepare through guidance, training, and tools that support compliance and strategic planning.
What message would you give to businesses that feel making sustainable changes is overwhelming or out of reach?
Often, businesses are already making sustainable choices without realising it — decisions driven by efficiency, cost, or quality can have positive environmental impacts. Working toward certification helps organisations reflect on their practices and identify further opportunities.FISP is modular, allowing companies to focus on areas most relevant to their operations. The audit report is confidential, enabling internal review and strategic planning without external pressure. Every business is different, and FISP is designed to accommodate that diversity while promoting continuous improvement.
